RedKey Education

OVERVIEW

RedKey Education is tutoring service, located primarily in the Boston, Massachusetts area

Drawing on a pool of skilled tutors, many from top area schools including Harvard and MIT, RedKey matches clients with the best trained, most knowledgeable tutor, providing an intensive, effective learning experience. RedKey also provides online training for clients outside the Boston area, and offers additional services, such as test preparation, and academic counseling.

CHALLENGE

The academic landscape is becoming more and more competitive every year; students are looking for help in keeping up with their coursework.

Specific issues

• As an individual student, finding a tutor can be difficult. Finding a good tutor is even more difficult.
• Tutors on their own have to find students, arrange schedules, and chase payments, taking away from billable teaching time.
• Not all students speak English as their first language; tutors that speak and can teach in other languages are even harder to find, and even more valuable

SOLUTION

Pathfinder worked with RedKey to assemble a website to meet the needs of students, tutors, and the business itself.

Specific improvments

• Created a website to attract students and tutors and enable them to sign up for sessions
• Provided a framework to view the site in English, Spanish, Chinese, or Korean

RESULT

RedKey now has a site that pulls in tutors from the Boston area, and students from everywhere. The site's extensible multi-language structure appeals to students who do not speak English as their primary language, and therefore are a critical market to reach when selling tutoring and related services.