SearchPath, Search Engine Optimization from Pathfinder

The number of web pages is growing to over 5 billion documents. Search engines are the only means for searching the web and over 85% of internet users use keyword searches to find what they're looking for. Yet over 45% of Fortune 100 companies don't even bother with basic optimization tools, like meta tags.

Think of opening a new store and not putting a sign out or listing your address and phone number in the phone book. Who cares how great your store is-no one will ever find it.

Of the companies that do try to optimize their sites, about 80% handle it in-house. However, according to a study by CyberAtlas, optimization has become so complex that many in-house experts make serious mistakes. In fact, most companies may be losing an enormous amount of qualified traffic because they're doing such a dismal job at search engine optimization.

You need a strategic solution to ensure your site is found near the top of the search engine results when customers and prospects are looking for you.

Features: What SearchPath can do for you:

Analysis-we analyze the current search engine visibility of your site as well as looking at what top sites in your field are doing right.

Optimization-using most current research and techniques, we optimize your site for highest visibility on major engines and directories.

Custom submissions-we don't automate the submission process, like companies you see offering to submit your site to 8000 search engines. Our submissions are done manually and are tailored to each engine and directory.

Reporting-we don't stop with submissions. Using SearchPath, we track your company's progress through the search engines rankings and can deliver monthly reporting and recommendations.

Benefits of SearchPath

Pathfinder Marketing, with years of experience in search engine optimization, has developed SearchPath, using effective enhancements designed to optimize your site and make it much more visible to today's search engines.

The research on search engine optimization is constantly changing. With SearchPath, we can analyze what works for your competitors, determine your strongest keywords, and implement the most up-to-date techniques for optimizing your site, including retro-fitting and creating additional pages.

SearchPath optimization tools will ensure that your site is indexed on all the major search engines, making you highly visible to potential customers.