With over 20 years experience in marketing, PCG knows how to integrate both traditional and electronic tools into a solid marketing plan that can go a long way toward bringing customers to your door and building brand equity. Marketing simply cannot be an afterthought - it is a crucial element of your success.

• Advertising - we work with a combination of online advertising and traditional media to get the word out. One of the surprises of the "new media" is the advertising effectiveness of the old. Radio, for example. Think how many people sit at their computers all day with the radio on - 45% of them to be precise. We know how to get you out there - banners, print, and broadcast.
• Promotion - we know how to maximize your Internet presence using "new economy" tools: affiliate programs, opt-in email, and strategic search engine placement.
• Public Relations - While we may not go so far as to say there's no such thing as bad publicity, we understand the power of good PR and know how to get a good word in for you.
• Integration - we can help you integrate point-of-sales and printed material into your overall marketing strategy.
  

There's no great secret, no magic path, to success. But at PCG we bring experience, creative thinking, and a solid understanding of your business to designing a comprehensive marketing strategy that will make a difference.

Enhancements

PCG has developed (and continues to develop) a series of modular tools that we can build into your site from the get-go or integrate later, as time, budget, and needs expand. By creating these development modules, we can offer you the most cost-effective way of enhancing your site with sophisticated solutions for now and for the future.

• PromoPortal - we can provide an application that allows you to change your onsite promotions on the fly. With time-limiting features, such as when a promotion starts and ends, you can be extremely responsive to your sales needs.
• ContentPro - We can offer you content management in varying levels of sophistication and complexity. You change the copy, you change graphics, you add timely information - no programmer needed. You do it directly from your own desktop browser. We can give you as much or as little flexibility as you need.
• InventoryPro - We can give you dynamic, database driven content that allows you to add or delete inventory items and change pricing as you need to.
• Web Analysis - We can provide you with the tools to understand and analyze the traffic to your site. With organized information, you can see what's working, what isn't, and strategize to build upon your successes.
• Email Management - Maximize your opportunities to build a customer base. We can give you the ability to gather email addresses from many sources on your site as well as analyze and sort into a searchable form. Our email management application allows you to gather and manage email addresses as well as slice/dice the list and send appropriate targeted mail to your visitors and customers.